All companies need an interactive marketing platform to sustain a competitive edge in today’s economy. Rockey & Rockwell created an interactive division to meet this demand. Our mission is to provide highly targeted, cost effective websites, social and internet marketing strategies to improve our clients’ communications efforts and sales generation both online and offline.

Our team and digital partners create the behind-the-scenes programming code that is Rich Application Development. With rich software applications, our website developers and programmers maximize the functionality of the web technology services. This infrastructure will help to increase traffic, increase sales and streamline information for increased productivity. Utilizing Web 2.0 technologies to analyze your companies needs, our team will implement such functionalities as:

_ Dynamic Web Sites
_ Database Development
_ Flash Development
_ Facebook Applications and Widgets
_ Business System Automation
_ Customer Workflow
_ eCart and Enterprise eCommerce
_ Data Portability
_ Mobile Applications and Optimized Sites
_ Development and Integration
_ Blogs
_ Discussion Forums
_ Customer Feedback

The “Great Recession” has hurt all businesses. Consumers are continuing to increase the amount of time they spend online daily socializing with friends, conducting searches and seeking out information. The only way to maintain a competitive advantage and increase productivity and sales is with a strategic social marketing plan. With our social media expertise, we will assist you in developing and managing the complexities of the various social media and internet marketing components:

Social Media
_ Build a community around your company, product or service via Facebook, Twitter, YouTube, Linked In and other social outlets to create buzz and brand awareness virally
_ Link your business to partners to boost traffic and increase organic and PPC ranking

Search Engine Optimization - SEO
_ Keyword and Keyword Phrase Forensics
_ Page Optimization and Ranking
_ Increase Search Rankings
_ Google Analytics Account Setup
_ Web Page Optimization and Traffic Generator Pages
_ Social Network Profiles Setup
_ Social Forums, Customer Testomonials

Search Engine Management – SEM
_ Competitive Analysis Landscape
_ Determine Pay-Per-Click Budget
_ Bid Management
_ Keyword Copywriting and Content Development
_ Campaign Management—Weekly Campaign Optimization
_ Analytics Reporting
_ Demographics Tracking
_ Page Tracking

Email Marketing
_ Determine Target Audience
_ Develop and Design Creative Platform
_ Segment Targeted Lists
_ Campaign Implementation
_ Campaign Analytics and Optimization